|>>|| No. 4521
I just went shopping for a new jacket and came back very disillusioned.
It's surprising just how similar high street clothes look, and what's more upsetting is how styles I've liked in the past get fed through the same process every season: slight detail alteration, manufacture a little more cheaply, sell on at standard retail prices.
And what's more, every person you see is wearing just those same styles. Even the patterns and fabrics are near enough identical, there's hardly any variance in weight or fit. It's dawned on me just how weird it is to have such ubiquitous methods of mass production for something I've always considered so personal, subject to taste. What I saw today was more like different flavours of the same product. It makes me feel foolish for looking, and a bit guilty for the things I've bought from big retailers in the past.
It also makes me feel like I can never really develop a taste that's outside of this scope. I don't want to be snobbish, it's not about availability or prices (high streets are actually very expensive), it's just taken me back how utterly saturated a place can become with just a handful of accepted styles. It makes me want to just shop second-hand forever.