|>>|| No. 17177
> The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people.
> The campaign, featuring posters and TV ads titled Your Army Needs You, suggests that what is seen as a weakness or a character flaw by the rest of society can be seen as a strength by the army. The campaign states that the army could use the “compassion” of “snowflakes”, the “self-belief” of millennials, the “confidence” of selfie takers, and the “focus” of phone zombies.
> The ad also shows a gamer up all night, which the army sees as showing stamina and dedication. In another scene, someone is shown slowly stowing supermarket shopping trolleys, to the annoyance of their workmates, but the army could instead read this as them being a slow and steady perfectionist with patience.
I personally can't see any good coming from employing a snowflakes compassion in an army role, and also, that fucking leap from just putting trolleys away.